Privacy Policy
Last Updated: January 2026
Brown and Francis ("we," "us," "our," or "Company") operates the brownandfrancis.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information to us (e.g., via contact forms, newsletter sign-ups), we collect your name, email address, and any other details you provide.
- IP Address: We automatically collect your Internet Protocol (IP) address to understand your location and prevent fraudulent activity.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate referrals.
- Usage Data: We collect information about how you interact with our website, including pages visited, time spent, and links clicked.
- Device Information: We may collect information about your device type, browser, and operating system.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services
- To track affiliate referrals and process affiliate commissions
- To conduct analytics and understand user behaviour patterns
- To personalise your experience and deliver relevant content
- To detect and prevent fraud, security breaches, and other illegal activity
- To respond to your inquiries and customer service requests
- To send promotional emails and marketing communications (with your consent)
- To comply with legal obligations
Cookie Policy
Our website uses cookies to enhance functionality and track user behaviour. The types of cookies we use include:
- Essential Cookies: Required for basic website functionality and security.
- Analytics Cookies: Used to understand how visitors use our website and improve performance.
- Affiliate Tracking Cookies: Used to track referrals to gambling operators and calculate commissions.
- Marketing Cookies: Used to deliver personalised advertisements and track campaign effectiveness.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. However, disabling certain cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to external websites, including gambling operators and affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing the privacy policies of any external sites before providing your personal information.
When you click links to Paddy Power or other gambling operators, you leave our website and enter their platforms. Their data handling practices are governed by their own privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of your personal data held by us.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You can limit how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to certain processing activities, including marketing communications.
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are a resident of the United States, you may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us for more information.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy. Typically:
- Contact form data: Retained for 3 years unless you request deletion
- Affiliate tracking data: Retained for 2 years to process commissions and prevent fraud
- Analytics data: Retained for up to 26 months
- Marketing communications: Retained until you unsubscribe
If you request data deletion, we will remove your information within 30 days, except where we are legally required to retain it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Privacy Department
Email: [email protected]
Website: brownandfrancis.co.uk
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
Disclaimer: This website is for informational purposes only and does not constitute gambling advice. Gambling involves risk and is not suitable for everyone. Please gamble responsibly and within your means. If you need support, contact GambleAware or Gamblers Anonymous.